In May 2025, LIANNOVA presented itself for the first time to the European mattress industry at Interzum in Cologne. With years of experience in premium knitted and woven mattress fabrics behind us, this fair marked a strategic milestone: our official brand introduction to the European market.
Interzum 2025 marked the first official European trade fair appearance of LIANNOVA, strengthening our position as a premium partner for knitted and woven mattress fabrics in Europe.
Our participation at Interzum was focused on presenting our core strengths: advanced textile engineering, reliable manufacturing capacity and product development driven by market needs. The conversations with mattress manufacturers, designers and sourcing teams quickly evolved into technical discussions around performance, breathability, durability and sustainable material innovation.
The portfolio we showcased highlighted both knitted and woven mattress fabric constructions designed for functionality and refined aesthetics. Visitors showed strong interest in how our vertically integrated production model enables consistent quality control while remaining flexible for customer-specific developments and large-scale programs.
These discussions reinforced a clear trend within the European mattress industry: fabrics are increasingly seen as strategic product components rather than simple covering materials. Performance differentiation, technical reliability and supply stability are now central decision factors.
The following video from Interzum 2025 provides an impression of the scale and atmosphere of the fair where we presented LIANNOVA for the first time.
Source: Interzum Official Channel
Exhibiting under the LIANNOVA name in Europe signals our long-term commitment to strengthening partnerships and expanding our operational presence in the region. Interzum 2025 was not just a trade fair participation — it represented the visible start of our structured European growth journey.
We look forward to transforming the conversations initiated in Cologne into lasting collaborations and continued innovation in premium mattress fabrics across the European market.
